BRANDING
PRIMARY COLORS
|
Gold
| |
| PMS | 109C |
| sRGB/Web | #FFD100 (255, 209, 0) |
| CMYK | 0 9 100 0 |
| Cable | Try 67146 70215 (Nugget Gold) |
| FS-595 | Use 13591 (Safety Yellow) |
| DMC | Try 444 (Lemon Dark) |
| Substitution | Try sunburst yellow, golden yellow, or another rich yellow variant |
| Avoid | Orange, pale yellow |
| Source | LNC 2015 branding, similar to earlier colors |
| History | Gold has been a major party color for years |
| Usage Suggestions | Use as a background or highlight; do not use for structural elements, logos, or text against a white background |
| Notes | For paper this color use Neenah Astrobrights Sunburst Yellow |
|
Dark Blue
| |
| PMS | 288C |
| sRGB/Web | #002D72 (0, 45, 114) |
| CMYK | 100 80 6 32 |
| Cable | Try 67177 (Corsaire Blue) |
| FS-595 | Use 15056 or 15055 |
| DMC | Try 820 (Royal Blue Very Dark) |
| Substitution | Try Navy Blue |
| Avoid | Reflex Blue, Ultramarine Blue, Royal Blue |
| Source | LPTexas 2015 branding, similar to earlier colors |
| History | Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972. |
| Usage Suggestions | Use for title text, dark graphical elements, and naturally the Classical Statue Logo. |
| Note | Old Glory Blue (281C) was previously specified |
|
Medium Gray
| |
| PMS | Cool Gray 9C |
| sRGB/Web | #75787B (117, 120, 123) |
| CMYK | 44 34 22 77 |
| FS-595 | Use 16187 (Mechanic Gray) or 26187 |
| Substitution | Try what's avaialble for dark or medium gray |
| Avoid | Silver, Steel Gray |
| Source | LNC 2015 branding |
| History | This color was not part of Libertarian Party branding before late 2015 |
| Usage Suggestions | Use for fills and backgrounds for white or gold text when gray is desired. For gray text, please use Cool Gray 11C. |
SECONDARY AND SPECIAL USE COLORS
|
Dark Gray
| |
| PMS | Cool Gray 11C |
| sRGB/Web | #53565A (83, 86, 90) |
| CMYK | 44 34 22 77 |
| FS-595 | Use 26008 |
| DMC | Try 3799 (Pewter Gray Very Dark) |
| Substitution | Try what's avaialble for dark or medium gray |
| Avoid | Silver, Steel Gray |
| Source | LNC 2015 branding |
| History | This color was not part of Libertarian Party branding before late 2015 |
| Usage Suggestions | Use for title text on white backgrounds when gray is desired |
|
Dark Gold
| |
| PMS | 124C |
| sRGB/Web | #EAAA00 (234, 170, 0) |
| CMYK | 0 30 100 0 |
| Cable | Try 80163 (Amberlite) |
| DMC | Try 972 (Canary Deep) |
| Substitution | Use a gold to yellow orange that is dark enough to use against white |
| Avoid | Anything that isn't dark enough to be readible against white. |
| Usage | Use in place of 109C in situations on white or other light backgrounde where 109C would be insufficiently visible or legible. May also be useful for gradients with 109C. |
| Source | LP Radical Caucus 2019 |
|
Purple
| |
| PMS | 255C |
| sRGB/Web | #72246C (114, 36, 108) |
| CMYK | 53 96 10 24 |
| DMC | Try 552 (Violet Medium) or 3834 (Grape Dark) |
| Substitution | Try what's offered for Purple or Violet |
| Avoid | Magenta |
| Source | LPNevada |
|
Cerulean
| |
| PMS | 640C |
| sRGB/Web | #0082BA (0, 130, 186) |
| CMYK | 100 10 3 16 |
| FS-595 | Use 15182 |
| DMC | Try 995 (Electric Blue Dark) |
| Substitution | Try what's avaialble for Cerulean; some blues are more this than blue |
| Avoid | Cyan, Steel Gray, actual Blue |
| Source | LPTexas 2015 branding |
| History | This color was not part of Libertarian Party branding before late 2015, but it has been used as a drop-in replacement for dark blue |
| Usage Suggestions | Do not use with dark blue for any details that need to be visible; do not use for the Classical Statue Logo |
|
Dark Red
| |
| PMS | 7622C |
| sRGB/Web | #93272C (147, 29, 44) |
| CMYK | 0 87 89 45 |
| Cable | Try 67113, 65020 (Brick Red) or 70082, 80082 (Dark Cardinal) |
| FS-595 | Use 11140 |
| Substitution | Try what's available for Dark Red or Deep Red |
| Avoid | Medium or light red |
| Source | LPedia.org, Radical Caucus, earlier SIGLIB reccomendations |
| History | Red has traditionally been used with political materials in the United States, and this includes Libertarian Party materials. |
| Usage Suggestions | For situations where a red is required |
|
Khaki
| |
| PMS | 461C |
| sRGB/Web | #E9DF97 (233. 223, 151) |
| CMYK | 2 1 45 2 |
| Substitution | Try what's available for Khaki, Tan, or Beige |
| Avoid | Light Brown |
| Source | Part of LPTexas 2015 branding, but rarely used |
| Usage Suggestions | Use for a light color or highlight; do not use on white for important elements such as logos or text |
| Note | This color might get removed from updates to this specification |
|
Dark Green
| |
| PMS | 553C |
| sRGB/Web | #284734 (40, 71, 52) |
| CMYK | 82 30 65 76 |
| Cable | Use 67131 (Army Green) |
| FS-595 | Use 14036 |
| DMC | Try 890 (Pistachio Green Ultra Dark) |
| Substitution | Try what's offered for dark green |
| Avoid | Medium Green, Light Green |
| Source | LPTexas Branding circa 2014, Radical Caucus |
| Note | This color might get removed from updates to this specification |
|
Green
| |
| PMS | 347C |
| sRGB/Web | #009A44 (0, 154, 68) |
| CMYK | 93 0 100 0 |
| Cable | Try 67188 or 80119 (Primative Green [sic]) |
| FS-595 | Use 14193 |
| DMC | Try 911 (Emerald Green Medium) |
| Source | Ed Clark for President 1980 |
| Usage Suggestions | For situations where a green is required |
| Note | The exact indicated Pantone number may be subject to refinement in updates to this specification |
|
Brown
| |
| PMS | 161C |
| sRGB/Web | #603D20 (96, 61, 32) |
| CMYK | 16 67 100 71 |
| Cable | Try 67136, 65016 (Brown) |
| FS-595 | Use 30108 |
| DMC | Try 801 (Coffee Brown Dark) |
| Substitution | Try what's available for Brown |
| Avoid | Red-Brown |
| Source | Radical Caucus, earlier SIGLIB reccomendations |
| Usage Suggestions | For when a brown is required |
| Note | This color may be replaced in updates to this specification |
|
Cyan
| |
| PMS | 318C |
| sRGB/Web | #88DBDF (136, 219, 223) |
| CMYK | 40 0 14 0 |
| Cable | Try 67163, 80175 (Parrot Blue) |
| FS-595 | Try 35466 |
| DMC | Try 3766 (Peacock Blue Light) or 359 (Sea Green Medium) |
| Substitution | Try what's offered for Cyan, Aqua, or Blue-Green |
| Avoid | Steel Gray, Light Blue |
| Source | Earlier SIGLIB recommendations |
| Usage Suggestions | Use for a light color or highlight; do not use on white for important elements such as logos or text |
| Note | This color might get removed from updates to this specification |
| Notes | |
TYPEFACES
|
Microgramma/Eurostile
| |
| Role | Headlines, titles, signs, buttons, and bumper stickers |
| Download | Libertygramma |
| Free | Libertygramma (Libertarian Statue Press, black/heavy only) Michroma (Google, light only) MicroExtend FLF (Casady & Greene) Federation Bold (Unknown) |
| Proprietary | Microgramma (Nebiolo, et al) Eurostile (Nebiolo, et al) Eurostile Next (Linotype) Bi Bi Demi (MyFonts.com), Square 721 (Bitstream) Europe (TypeMarket) Eurostar (MGI) |
| Free Substitution | Acens (Big Jack) |
| Suggested Font Stack | 'libertygramma_ac', 'Libertygramma AC', Libertygramma, EurostileExt-Bla, EurostileExtBla, MicrogrammaDBol, MicrogrammaDBolExt, MicrogrammaBol, Eurostile-Bla, EurostileBla, Eurostile-Black, Microgramma, Eurostile, Michroma, 'Federation Bold', Federation2, Federation, 'Federation 2', Acens, Helvetica-Black-SemiBold, HelveticaBlackSemiBold, 'Helvetica Black Semi Bold', 'Arial Black', ArialBlack, Arial-Black, Impact, Haettenschweiler, 'League Gothic', Charcoal, Fantasy, Sans-Serif; |
| Source | Party Branding all the way back to 1972 |
| History | Use of this typeface dates all the way back to the Libertarian Party's 1972 press release and is used on the original TANSTAAFL logo. It is one of the two most enduring and consistently used typefaces in party history. |
| Usage Suggestions | Use for headlines, titles, wordmarks, signs, buttons, and bumper stickers |
| Note | Historical use is exclusively black/heavy, extended, and SCREAMING CAPITALS. Never use lowercase letters. |
|
Roboto 2014
| |
| Role | Sans Serif, body text |
| Download | Roboto 2014 |
| Free | Roboto (Google, 2014) |
| Proprietary | |
| Free Substitution | Roboto (Google, 2012) |
| Proprietary Substitution | Arial, Helvetica |
| Avoid | DejaVu Sans, Bitstream Vera Sans, Segoe, Segoe UI, Frutiger |
| Source | LNC 2015 branding |
| History | This typeface was not part of Libertarian Party branding before late 2015, but consistent and specific body text typefaces in historical party branding with freely redistibutable fonts are elusive. |
| Usage Suggestions | Use for body text |
| Note | Beware of Roboto 2012, which has the same name and creator but isn't the same typeface. It should only be used as a fallback substitution, along with Arial, et al |
|
Century
| |
| Role | Serif |
| Download | TeX Gyre Schola |
| Free | TeX Gyre Schola |
| Proprietary Substitution | Legion. This typeface family has been a mainstay since the early 20th Century. Start with Century Schoolbook as a first choice and spread out from there. |
| Source | Pre-2006 LNC branding |
| History | This typeface was used with LNC materials in the 1990s through 2006. Usage before the 1990s is possible. |
| Notes | Linux Libertine and Garamond were previously specified here. LNC 2015 branding uses Lora (Cyreal). The Radical Caucus uses Alegreya (Juan Pablo del Peral) |
|
Journal
| |
| Role | Emphasis and Decorative |
| Download | Journal |
| Free | Journal (Fontourist, free for personal use/donsationware) |
| Avoid | Other handwritten or script typefaces |
| Source | LNC 2015 branding |
| History | This typeface was not part of Libertarian Party branding before late 2015, but consistent and specific handwritten typefaces in historical party branding are elusive. |
| Usage Suggestions | When a handwritten typeface is needed; the LNC has been using it for a title/headline typeface but we do not recommend this. |
Note: All color specifications are built around Pantone® Coated colors and use officially Pantone-provided sRGB and CMYK values. No exceptions. Pantone is a registered trademark of Pantone LLC.
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