Langdon Brook

BRANDING

PRIMARY COLORS

Gold
PMS	109C
sRGB/Web	#FFD100 (255, 209, 0)
CMYK	0 9 100 0
Cable	Try 67146 70215 (Nugget Gold)
FS-595	Use 13591 (Safety Yellow)
DMC	Try 444 (Lemon Dark)
Substitution	Try sunburst yellow, golden yellow, or another rich yellow variant
Avoid	Orange, pale yellow
Source	LNC 2016 branding, similar to earlier colors
History	Gold has been a major party color for years
Usage Suggestions	Use as a background or highlight; do not use for structural elements, logos, or text against a white background
Notes	For paper this color use Neenah Astrobrights Sunburst Yellow

Dark Blue
PMS	288C
sRGB/Web	#002D72 (0, 45, 114)
CMYK	100 80 6 32
Cable	Try 67177 (Corsaire Blue)
FS-595	Use 15056 or 15055
DMC	Try 820 (Royal Blue Very Dark)
Substitution	Try Navy Blue
Avoid	Reflex Blue, Ultramarine Blue, Royal Blue
Source	LPTexas 2015 branding, similar to earlier colors
History	Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972.
Usage Suggestions	Use for title text, dark graphical elements, and naturally the Classical Statue Logo. Also good to use as a background color for white or gold text.
Note	Old Glory Blue (281C) was previously specified

White
PMS	White, but seldom used except for mixing to create other Pantone colors
sRGB/Web	#FFFFFF (255, 255, 255)
CMYK	0 0 0 0
Cable	Try 65005
FS-595	Try 37925
DMC	Use 000 (Blanc) or 5200
Substitution	Use the lightest color white available or practical when using physical media
Source	It has always been here
Usage Suggestions	Default background; body text against dark blue or other dark colors

Black
ISO	12647
sRGB/Web	#000000 (0, 0, 0)
CMYK	100 100 100 100
Cable	Use 65018
FS-595	Use 17038 (OSHA Black)
DMC	Use 310 (Black)
History	Black has always been here. Also, black has long been the color of anarchy, and many people conclude that any coercive government at all is a menace to society after spending enough time with the Libertarian Party
Usage Suggestions	Preferred color for body text against light backgrounds to maximize readibility. Also good to use as a background color for white or gold text.

Medium Gray
PMS	Cool Gray 9C
sRGB/Web	#75787B (117, 120, 123)
CMYK	44 34 22 77
FS-595	Use 16187 (Mechanic Gray) or 26187
Substitution	Try what's avaialble for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2016 branding
History	This color was not part of Libertarian Party branding before late 2015
Usage Suggestions	Use for fills and backgrounds for white or gold text when gray is desired. For gray text, please use Cool Gray 11C.

SECONDARY AND SPECIAL USE COLORS

Near-Black Gray
PMS	433C
sRGB/Web	#1D252D (29, 37, 45)
CMYK	90 68 41 90
Cable	Try 65010 (Black)
DMC	Try 3371 (Black Brown) or 3799 (Pewter Gray Very Dark)
Substitution	Use a gray that's noticeably darker than Cool Gray 11C or a halftone of black
Source	Radical Caucus 2019 branding
Usage Suggestions	When Cool Gray 11C isn't dark enough and for gradients with black

Dark Gray
PMS	Cool Gray 11C
sRGB/Web	#53565A (83, 86, 90)
CMYK	44 34 22 77
FS-595	Use 26008
DMC	Try 3799 (Pewter Gray Very Dark)
Substitution	Try what's avaialble for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2016 branding
History	This color was not part of Libertarian Party branding before late 2015
Usage Suggestions	Use for title text on white backgrounds when gray is desired

Light Gray
PMS	Cool Gray 4C
sRGB/Web	#BBBCBC (187, 188, 188)
CMYK	12 8 9 23
Cable	Use 65008/67137 (Silver Grey)
Substitution	Light gray or silver
Usage Suggestions	When a lighter gray than Cool Gray 9C is needed
Note	Do not use for text!

Dark Gold
PMS	130C
sRGB/Web	#F2A900 (242, 169, 0)
CMYK	0 32 100 0
Cable	Try 80163 (Amberlite)
DMC	Try 972 (Canary Deep)
Substitution	Use a gold to yellow orange that is dark enough to use against white
Avoid	Anything that isn't dark enough to be readible against white.
Usage	Use in place of 109C in situations on white or other light backgrounde where 109C would be insufficiently visible or legible. May also be useful for gradients with 109C.
Source	LP Radical Caucus 2022
Note	Replaces 124C, which is not consistent enough across different media

Purple
PMS	255C
sRGB/Web	#72246C (114, 36, 108)
CMYK	53 96 10 24
DMC	Try 552 (Violet Medium) or 3834 (Grape Dark)
Substitution	Try what's offered for Purple or Violet
Avoid	Magenta
Source	LPNevada

Cerulean
PMS	640C
sRGB/Web	#0082BA (0, 130, 186)
CMYK	100 10 3 16
FS-595	Use 15182
DMC	Try 995 (Electric Blue Dark)
Substitution	Try what's avaialble for Cerulean; some blues are more this than blue
Avoid	Cyan, Steel Gray, actual Blue
Source	LPTexas 2015 branding
History	This color was not part of Libertarian Party branding before late 2015, but it has been used as a drop-in replacement for dark blue
Usage Suggestions	Do not use with dark blue for any details that need to be visible; do not use for the Classical Statue Logo

Dark Red
PMS	7622C
sRGB/Web	#93272C (147, 29, 44)
CMYK	0 87 89 45
Cable	Try 67113, 65020 (Brick Red) or 70082, 80082 (Dark Cardinal)
FS-595	Use 11140
Substitution	Try what's available for Dark Red or Deep Red
Avoid	Medium or light red
Source	LPedia.org, Radical Caucus, earlier SIGLIB recommendations
History	Red has traditionally been used with political materials in the United States, and this includes Libertarian Party materials.
Usage Suggestions	For situations where a red is required

Old Glory Red
PMS	7622C
sRGB/Web	#BF0D3E (191, 13, 62)
CMYK	2 99 62 11
Cable	Use 80108 Old Glory Red
FS-595	Try 11086
Substitution	Try what's available for Red
Avoid	Bright red, warm red, magenta, pink
Source	LPTexas 2014 branding
History	Red has traditionally been used with political materials in the United States, and this includes Libertarian Party materials.
Usage Suggestions	Attention-grabbing highlights; brighter red for special uses when 7622C is too dark

Khaki
PMS	461C
sRGB/Web	#E9DF97 (233. 223, 151)
CMYK	2 1 45 2
Substitution	Try what's available for Khaki, Tan, or Beige
Avoid	Light Brown
Source	Part of LPTexas 2015 branding, but rarely used
Usage Suggestions	Use for a light color or highlight; do not use on white for important elements such as logos or text

Dark Green
PMS	553C
sRGB/Web	#284734 (40, 71, 52)
CMYK	82 30 65 76
Cable	Use 67131 (Army Green)
FS-595	Use 14036
DMC	Try 890 (Pistachio Green Ultra Dark)
Substitution	Try what's offered for dark green
Avoid	Medium Green, Light Green
Source	LPTexas Branding circa 2014, Radical Caucus

Green
PMS	347C
sRGB/Web	#009A44 (0, 154, 68)
CMYK	93 0 100 0
Cable	Try 67188 or 80119 (Primative Green [sic])
FS-595	Use 14193
DMC	Try 911 (Emerald Green Medium)
Source	Ed Clark for President 1980
Usage Suggestions	For situations where a green is required
Note	The exact indicated Pantone number may be subject to refinement in updates to this specification

Brown
PMS	161C
sRGB/Web	#603D20 (96, 61, 32)
CMYK	16 67 100 71
Cable	Try 67136, 65016 (Brown)
FS-595	Use 30108
DMC	Try 801 (Coffee Brown Dark)
Substitution	Try what's available for Brown
Avoid	Red-Brown
Source	Radical Caucus, earlier SIGLIB recommendations
Usage Suggestions	For when a brown is required
Note	This color may be replaced in updates to this specification

Cyan
PMS	318C
sRGB/Web	#88DBDF (136, 219, 223)
CMYK	40 0 14 0
Cable	Try 67163, 80175 (Parrot Blue)
FS-595	Try 35466
DMC	Try 3766 (Peacock Blue Light) or 359 (Sea Green Medium)
Substitution	Try what's offered for Cyan, Aqua, or Blue-Green
Avoid	Steel Gray, Light Blue
Source	Earlier SIGLIB recommendations
Usage Suggestions	Use for a light color or highlight; do not use on white for important elements such as logos or text
Notes

TYPEFACES

Microgramma/Eurostile
Role	Headlines, titles, signs, buttons, and bumper stickers
Download	Libertygramma
Free	Libertygramma (Libertarian Statue Press, bold/heavy only, now in six widths) Michroma (Google, light only) MicroExtend FLF (Casady & Greene) Federation Bold (Unknown)
Proprietary	Microgramma (Nebiolo, et al) Eurostile (Nebiolo, et al) Eurostile Next (Linotype) Bi Bi Demi (MyFonts.com), Square 721 (Bitstream) Europe (TypeMarket) Eurostar (MGI)
Free Substitution	Acens (Big Jack)
Suggested Font Stack	'libertygramma_ac', 'Libertygramma AC', Libertygramma, EurostileExt-Bla, EurostileExtBla, MicrogrammaDBol, MicrogrammaDBolExt, MicrogrammaBol, Eurostile-Bla, EurostileBla, Eurostile-Black, Microgramma, Eurostile, Michroma, 'Federation Bold', Federation2, Federation, 'Federation 2', Acens, Helvetica-Black-SemiBold, HelveticaBlackSemiBold, 'Helvetica Black Semi Bold', 'Arial Black', ArialBlack, Arial-Black, Impact, Haettenschweiler, 'League Gothic', Charcoal, Fantasy, Sans-Serif;
Source	Party Branding all the way back to 1972
History	Use of this typeface dates all the way back to the Libertarian Party's 1972 press release and is used on the original TANSTAAFL logo. It is one of the two most enduring and consistently used typefaces in party history.
Usage Suggestions	Use for headlines, titles, wordmarks, signs, buttons, and bumper stickers
Note	Historical use is exclusively black/heavy, extended, and SCREAMING CAPITALS. Never use lowercase letters.

\

Roboto 2014
Role	Sans Serif, body text
Download	Roboto 2014
Free	Roboto 2014 (Google), Heebo (Oded Ezer)
Free Substitution	Roboto 2012 (Google), Nimbus Sans L(URW)
Proprietary Substitution	Arial (Monotype), Helvetica (Haas)
Avoid	DejaVu Sans, Bitstream Vera Sans, Segoe, Segoe UI, Frutiger
Source	LNC 2016 branding
History	This typeface was not part of Libertarian Party branding before late 2015, but consistent and specific body text typefaces in historical party branding with freely redistibutable fonts are elusive.
Usage Suggestions	Use for body text
Note	Beware of Roboto 2012, which has the same name and creator but isn't the same typeface. It should only be used as a fallback substitution, along with Arial, et al

Century
Role	Serif
Download	TeX Gyre Schola
Free	TeX Gyre Schola
Proprietary Substitution	Legion. This typeface family has been a mainstay since the early 20th Century. Start with Century Schoolbook as a first choice and spread out from there.
Source	Pre-2006 LNC branding
History	This typeface was used with LNC materials in the 1990s through 2006. Usage before the 1990s is possible.
Notes	Linux Libertine and Garamond were previously specified here. LNC 2016 branding uses Lora (Cyreal). The Radical Caucus uses Alegreya (Juan Pablo del Peral)

Journal
Role	Emphasis and Decorative
Download	Journal
Non-Free	Journal (Fontourist, free for personal use but gets ambiguous beyond that. See https://www.fontourist.com/project/journal#getthisfont)
Avoid	Other handwritten or script typefaces
Source	LNC 2016 branding
History	This typeface was not part of Libertarian Party branding before late 2015, but consistent and specific handwritten typefaces in historical party branding are elusive.
Usage Suggestions	When a handwritten typeface is needed; the LNC has been using it for a title/headline typeface but we do not recommend this.

Note: All color specifications are built around Pantone® Coated colors and use officially Pantone-provided sRGB and CMYK values. No exceptions. Pantone is a registered trademark of Pantone LLC.

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