COLORS AND TYPEFACES

LIBERTARIAN STATUE PRESS

BRANDING

PRIMARY COLORS

Gold
PMS	109C
sRGB/Web	#FFD100 (255, 209, 0)
CMYK	0 9 100 0
Cable	Try 67146 70215 (Nugget Gold)
FS-595	Use 13591 (Safety Yellow)
Substitution	Try sunburst yellow, golden yellow, or another rich yellow variant
Avoid	Orange, pale yellow
Source	LNC 2015 branding, similar to earlier colors
History	Gold has been a major party color for years
Usage Suggestions	Use as a background or highlight; do not use for structural elements, logos, or text against a white background
Notes	For CMYK printing (inkjet, toner, laser, four-color printing), the official Pantone sRGB and CMYK values for 108C actually provide more accurate results: sRGB: #FEDB00 (254, 219, 0); CMYK: 0 5 98 0 For paper this color use Neenah Astrobrights Sunburst Yellow

Dark Blue
PMS	288C
sRGB/Web	#002D72 (0, 45, 114)
CMYK	100 80 6 32
Cable	Try 67177 (Corsaire Blue)
FS-595	Use 15056 or 15055
Substitution	Try Navy Blue
Avoid	Reflex Blue, Ultramarine Blue, Royal Blue
Source	LPTexas 2015 branding, similar to earlier colors
History	Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972.
Usage Suggestions	Use for title text, dark graphical elements, and naturally the Classical Statue Logo.
Note	Old Glory Blue (281C) was previously specified

Medium Gray
PMS	Cool Gray 9C
sRGB/Web	#75787B (117, 120, 123)
CMYK	44 34 22 77
FS-595	Use 16187 (Mechanic Gray) or 26187
Substitution	Try what's avaialble for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2015 branding
History	This color is not part of traditional Libertarian Party branding
Usage Suggestions	Use for fills and backgrounds for white or gold text when gray is desired. For gray text, please use Cool Gray 11C.

SECONDARY AND SPECIAL USE COLORS

Dark Gray
PMS	Cool Gray 11C
sRGB/Web	#53565A (83, 86, 90)
CMYK	44 34 22 77
FS-595	Use 26008
Substitution	Try what's avaialble for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2015 branding
History	This color is not part of traditional Libertarian Party branding
Usage Suggestions	Use for title text on white backgrounds when gray is desired

Purple
PMS	255C
sRGB/Web	#72246C (114, 36, 108)
CMYK	53 96 10 24
Substitution	Try what's offered for Purple or Violet
Avoid	Magenta
Source	LPNevada

Cerulean
PMS	640C
sRGB/Web	#0082BA (0, 130, 186)
CMYK	100 10 3 16
FS-595	Use 15182
Substitution	Try what's avaialble for Cerulean; some blues are more this than blue
Avoid	Cyan, Steel Gray, actual Blue
Source	LPTexas 2015 branding
History	This color is not part of traditional Libertarian Party branding, but it has been used as a drop-in replacement for dark blue
Usage Suggestions	Do not use with dark blue for any details that need to be visible; do not use for the Classical Statue Logo

Dark Red
PMS	7622C
sRGB/Web	#93272C (147, 29, 44)
CMYK	0 87 89 45
Cable	Try 67113, 65020 (Brick Red) or 70082, 80082 (Dark Cardinal)
FS-595	Use 11140
Substitution	Try what's available for Dark Red or Deep Red
Avoid	Medium or light red
Source	LPedia.org, Radical Caucus, earlier SIGLIB reccomendations
History	Red has traditionally been used with political materials in the United States, and this includes Libertarian Party materials.
Usage Suggestions	For situations where a red is required

Khaki
PMS	461C
sRGB/Web	#E9DF97 (233. 223, 151)
CMYK	2 1 45 2
Substitution	Try what's available for Khaki, Tan, or Beige
Avoid	Light Brown
Source	Part of LPTexas 2015 branding, but rarely used
Usage Suggestions	Use for a light color or highlight; do not use on white for important elements such as logos or text
Note	This color might get removed from updates to this specification

Dark Green
PMS	553C
sRGB/Web	#284734 (40, 71, 52)
CMYK	82 30 65 76
Cable	Use 67131 (Army Green)
FS-595	Use 14036
Substitution	Try what's offered for dark green
Avoid	Medium Green, Light Green
Source	LPTexas Branding circa 2014, Radical Caucus
Note	This color might get removed from updates to this specification

Green
PMS	347C
sRGB/Web	#009A44 (0, 154, 68)
CMYK	93 0 100 0
Cable	Try 67188 or 80119 (Primative Green [sic])
FS-595	Use 14193
Source	Ed Clark for President 1980
Usage Suggestions	For situations where a green is required
Note	The exact indicated Pantone number may be subject to refinement in updates to this specification

Brown
PMS	161C
sRGB/Web	#603D20 (96, 61, 32)
CMYK	16 67 100 71
Cable	Try 67136, 65016 (Brown)
FS-595	Use 30108
Substitution	Try what's available for Brown
Avoid	Red-Brown
Source	Radical Caucus, earlier SIGLIB reccomendations
Usage Suggestions	For when a brown is required
Note	This color may be replaced in updates to this specification

Cyan
PMS	318C
sRGB/Web	#88DBDF (136, 219, 223)
CMYK	40 0 14 0
Cable	Try 67163, 80175 (Parrot Blue)
FS-595	Try 35466
Substitution	Try what's offered for Cyan, Aqua, or Blue-Green
Avoid	Steel Gray, Light Blue
Source	Earlier SIGLIB recommendations
Usage Suggestions	Use for a light color or highlight; do not use on white for important elements such as logos or text
Note	This color might get removed from updates to this specification
Notes

TYPEFACES

Microgramma/Eurostile
Role	Headlines, titles, signs, buttons, and bumper stickers
Download	Libertygramma
Free	Libertygramma (Libertarian Statue Press, black/heavy only) Michroma (Google, light only) MicroExtend FLF (Casady & Greene) Federation Bold (Unknown)
Proprietary	Microgramma (Nebiolo, et al) Eurostile (Nebiolo, et al) Eurostile Next (Linotype) Bi Bi Demi (MyFonts.com), Square 721 (Bitstream) Europe (TypeMarket) Eurostar (MGI)
Free Substitution	Acens (Big Jack)
Suggested Font Stack	'libertygramma_ac', 'Libertygramma AC', Libertygramma, EurostileExt-Bla, EurostileExtBla, MicrogrammaDBol, MicrogrammaDBolExt, MicrogrammaBol, Eurostile-Bla, EurostileBla, Eurostile-Black, Microgramma, Eurostile, Michroma, 'Federation Bold', Federation2, Federation, 'Federation 2', Acens, Helvetica-Black-SemiBold, HelveticaBlackSemiBold, 'Helvetica Black Semi Bold', 'Arial Black', ArialBlack, Arial-Black, Impact, Haettenschweiler, 'League Gothic', Charcoal, Fantasy, Sans-Serif;
Source	Party Branding all the way back to 1972
History	Use of this typeface dates all the way back to the Libertarian Party's 1972 press release and is used on the original TANSTAAFL logo. It is one of the two most enduring and consistently used typefaces in party history.
Usage Suggestions	Use for headlines, titles, wordmarks, signs, buttons, and bumper stickers
Note	Historical use is exclusively black/heavy, extended, and SCREAMING CAPITALS. Never use lowercase letters.

Roboto 2014
Role	Sans Serif, body text
Download	Roboto 2014
Free	Roboto (Google, 2014)
Proprietary
Free Substitution	Roboto (Google, 2012)
Proprietary Substitution	Arial, Helvetica
Avoid	DejaVu Sans, Bitstream Vera Sans, Segoe, Segoe UI, Frutiger
Source	LNC 2015 branding
History	This typeface is not part of traditional Libertarian Party branding, but consistent and specific body text typefaces in historical party branding is elusive
Usage Suggestions	Use for body text
Note	Beware of Roboto 2012, which has the same name and creator but isn't the same typeface. It should only be used as a fallback substitution, along with Arial, et al

Roboto Mono
Role	Monospaced
Download	Roboto Mono
Free	Roboto Mono (Google)
Source	Variant of Roboto specified by LNC 2015 branding
History	This typeface has not been part of traditional Libertarian Party branding, but consistent and specific monospaced typefaces in historical party branding is elusive.
Usage Suggestions	Whenever monospaced, slashed zeros, or other modified letterforms are needed

Linux Libertine
Role	Serif
Download	Linux Libertine
Free	Linux Libertine (Libertine Open Fonts Project)
Free Substitution	EB Garamond (Georg Duffner)
Proprietary Substitution	Garamond, Sabon, Calson, Palatino, Palladio, Baskerville
Source	LPTexas 2015 branding, similar to serif fonts used in pre-2015 LPTexas branding
History	This typeface is not part of traditional Libertarian Party branding, but consistent and specific body text typefaces in historical party branding is elusive.
Notes	This typeface might get replaced in updates to this specification. LNC 2015 branding uses Lora (Cyreal). The Radical Caucus uses Alegreya (Juan Pablo del Peral)

Journal
Role	Emphasis and Decorative
Download	Journal
Free	Journal (Fontourist, free for personal use/donsationware)
Avoid	Other handwritten or script typefaces
Source	LNC 2015 branding
History	This typeface is not part of traditional Libertarian Party branding
Usage Suggestions	When a handwritten typeface is needed; the LNC has been using it for a title/headline typeface but we do not recommend this.

Note: All color specifications are built around Pantone® Coated colors and use officially Pantone-provided sRGB and CMYK values. No exceptions. Pantone is a registered trademark of Pantone LLC.

L I B E R T A R I A N

S T A T U E

P R E S S

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